Design Leader with 15+ years in product, strategy & design • 10+ years leading & coaching teams
EXPERIENCE
Traversal
Founding Designer, Member of Technical Staff
Founding designer building an AI SRE agentic platform for enterprise.
- →Founding designer building an AI SRE agentic platform for enterprise
Instabase
Staff Designer
Building GenAI workflows around (un)structured data.
- →Building GenAI workflows around (un)structured data
Atlassian
Lead Designer (DRI), Confluence Growth
Building experiments and driving impact across Confluence's Growth Land program. Focusing on identifying opportunities building experiences across Discovery, Signup, Onboarding, Trial, and Purchase.
- →Building experiments and driving impact across Confluence's Growth Land program
- →Focusing on identifying opportunities building experiences across Discovery, Signup, Onboarding, Trial, and Purchase
Senior Designer (+ Co-Product Owner), Cloud Migrations
Led a design team focused on the Cloud migration experience for customers hosted on Server & Data Center deployments.
- →Led a design team focused on the Cloud migration experience for customers hosted on Server & Data Center deployments
Senior Product Designer, Growth Monetization
Built net-new flows + strategies to increase JSM, JSW, and Confluence trial activations.
- →Built net-new flows + strategies to increase JSM, JSW, and Confluence trial activations by 30% and generated a 7% revenue increase optimizing existing flows
- →Authored thought-leadership for internal replication and scalability
- →ShipIT 51 "Americas-Central OKR" Award (2021)
bttn
Principal Product Designer
Principal Product Designer role at bttn.
Northern Trust
Design Lead, Hedge Fund Services
Worked across 9 product and engineering teams to redesign Northern Trust's Hedge Fund Services platform.
- →Worked across 9 product and engineering teams to redesign Northern Trust's Hedge Fund Services platform; resulting in improved performance, functionality, and usability (90% of internal users said experience had 'greatly improved')
- →Led cross-functional workshops to educate teams on UX best practices for scaling data-dense apps across Web + Mobile properties; in addition to advocating for accessibility, scrum frameworks, and usability testing
- →Unified the platform's design language via Northern Trust's Design System and contributing +12 shared components and patterns that other teams adopted
Design Lead, Data Solutions
Drove redesign of a data-set focused product, built within MS Excel's third-party plugin ecosystem, to support clients aggregating large data sets.
- →Drove redesign of a data-set focused product, built within MS Excel's third-party plugin ecosystem, to support clients aggregating large data sets
cohesion
Founding Designer
Led design for cohesion's 'intelligent building' platform, which could act as a building's 'digital twin', launching across Web + Mobile + Android + iOS.
- →Led design for cohesion's 'intelligent building' platform, which could act as a building's 'digital twin', launching across Web + Mobile + Android + iOS
- →'Most Intelligent Office Building' Realcomm Digie Award (2020)
JLL
Design Lead, Tenant Representation
Drove the design of a client-facing point of sale tool. Responsible for design strategy, research, and implementation.
- →Drove the design of a client-facing point of sale tool. Responsible for design strategy, research, and implementation. Led cross-functional teams through various workshops for alignment
- →Managed a $500k budget to build an enterprise level design system, containing 27 components (sketch + react), with supporting documentation on governance and components
- →'JLL da Vinci Innovation' Award (2018)
Omobono
UX Strategist
Worked directly with JLL product teams, to create a strategy, information architecture, and usability testing protocols for an end-to-end broker admin platform.
- →Worked directly with JLL product teams, to create a strategy, information architecture, and usability testing protocols for an end-to-end broker admin platform, which upon launch improved internal efficiency by 2400%
- →This initiative turned a 6-week consultancy turn into a 9-month retainer, with me ultimately leaving to work directly with JLL
Digital Strategist
The 1st IC strategy hire for Omobono's U.S. Headquarters in Chicago, a B2B consulting & marketing firm.
- →The 1st IC strategy hire for Omobono's U.S. Headquarters in Chicago, a B2B consulting & marketing firm that The Marketing Practice bought in 2021
- →Led research studies from set-up to facilitation, analysis, synthesis, & shareout
- →Facilitated client presentations, brainstorms, & workshops
- →Created user-experience artifacts like journey maps, wireframes, prototypes, & service blueprints
- →Provided recommendations on brand strategy, message houses, & channel strategies
Analyte Health
Digital Content Strategist
Led content strategy for two consumer-facing products (Sexual Health and STD Test Express) and 150+ supporting submarket microsites.
- →Led content strategy for two consumer-facing products (Sexual Health and STD Test Express) and 150+ supporting submarket microsites
- →Created messaging frameworks for our products and social media. Used A/B tests, analytics, user research, and usability tests to refine messaging strategies
Techstars (Hooks Technologies)
Advisor
Advised an early-stage startup through the Techstars accelerator program.
GradLadder
Co-Founder
Co-founded an ed-tech platform connecting recent graduates with mentorship and career opportunities. Y Combinator candidate.
- →Co-founded an ed-tech platform connecting recent graduates with mentorship and career opportunities
- →Y Combinator candidate
Uber
Business Operations
Ogilvy & Mather
Brand Strategy
Critical Mass
Digital Strategy
FCB Global
Strategic Planning
SKILLS
[design]
[operations]
[other]
CERTIFICATIONS
Interaction Design Foundation
- →Gamification for UX
- →Gestalt Psychology
- →Usability Testing
- →UX Strategy & Management
Scrum Alliance
- →Certified Scrum Master
- →Certified Scrum Product Owner
EDUCATION
BFA in Advertising Design & Strategy
Savannah College of Art & Design
INTERESTED IN WORKING TOGETHER?
I'm always open to discussing new opportunities.
GET_IN_TOUCH