Hey there
I'm passionate about building software, systems, and spaces that enable people to achieve more.
I've spent 13 years building world-class experiences across high-growth organizations, series-round startups, and enterprise teams. Today that's Arca. Before it, Traversal, an AI SRE platform and frontier lab, where I designed and built an agentic product for enterprise incident response.
The domains keep changing — hedge fund operations at Northern Trust, a building's digital twin at cohesion, Server-to-Cloud migrations at Atlassian, messy enterprise data at Instabase. The problem doesn't: each one is a system somebody has to trust on their worst day. Getting that right is less about the file than about alignment — which is why my approach has always been rooted in communication.
My background spans strategy, design, business, marketing, and engineering. I earned a BFA from Savannah College of Art & Design, focusing on interactive design, brand strategy, and creative direction. Additionally I hold 8+ certifications through the Interaction Design Foundation & Scrum Alliance.
Fast facts
- ■Work across design, engineering, marketing, and product
- ■Embed high craft, personalization, and intuition into 0-to-1 experiences
- ■Build software that cuts operational and cognitive overhead
- ■Drive impact, collaboration, and change at scale with a bias for action
On Building Craft Excellence
The work always matters, but the how matters more.
Simplifying is the bedrock of innovation and its limiting factor.
Launching and learning is the goal; don't get trapped in loops.
Momentum compounds in all directions, always.
Send the ladder back down as you climb and train.
Craft excellence demands a balance of obsession and perspective.
Forever students.