Hey there
I'm a design leader, technical builder, and player-coach. I help teams ship great products, and I build the software, systems, and spaces that make that possible.
Currently Design Engineer & Member of Technical Staff at Arca, working on better ways for AI and development teams to build.
I've built world-class experiences while scaling teams at series-stage startups and enterprises. My background spans design, engineering, product, and marketing. BFA in Creative Strategy & Interaction Design from SCAD, plus certifications from the Interaction Design Foundation (UX) and Scrum Alliance.
Across design I've shipped 0–1 products, redesigned legacy platforms, run research, and deployed experiments that drive engagement. In leadership and DRI roles I've managed directs, planned resourcing, set design/product strategy, and raised craft across the org.
What I do
- ■Span design, engineering, marketing, and product
- ■Ship 0–1 experiences with high craft, personalization, and taste
- ■Cut operational and cognitive overhead with high craft experiences
- ■Scale impact through collaboration and a bias for action
On Building Craft Excellence
The work always matters, but the how matters more.
Simplifying is the bedrock of innovation and its limiting factor.
Launching and learning is the goal; don't get trapped in loops.
Momentum compounds in all directions, always.
Send the ladder back down as you climb.
Craft excellence demands a balance of obsession and perspective.
Embrace the curiosity that comes with learning and the perseverance from failing.